Mobile DJing is a great opportunity for DJs to be entrepreneurial, innovative and most all, perform to unfamiliar crowds. It forces you to hustle and really kill it. Being a mobile DJ means you are more than just a Spotify playlist. So how do you become a Mobile DJ?
You may be the best DJ in the clubs and warehouses, but how are you in the house parties and basements? Or maybe you just started learning the DJ basics. Either way you should keep working on your craft and tailor it to your mobile DJ clients. You need to be the jack of all genres. From electro house, bass, dubstep to pop and rock classics. From knowing the floor fillers and club killers, to the chill atmosphere dinner music, you need to be able to mix anything at any time.
Chances are, you are not going to have the resources to justify buying club gear and lighting for your business at the start. You’re not going to have a website. You might not even have a logo. Start small, just have the essentials. That is, basic DJ gear, a large song library and streaming integration, and maybe a table and a few lights. Use milk crates if you need to. Have a Facebook page and Instagram. Make party mixes to share with potential clients. What really matters at the end of the day is the live performance for your client. Everything else is extra and can be built upon later.
In my opinion, the best clients and first clients you should get are friends. They are familiar with you and are most likely willing to work with you. Know a person throwing a party? Hit them up with a call, not a DM or Facebook message. Package a special offer for them that they cannot refuse. DJ for free if you need to. When you start you should not be trying to make a profit. You need to build a client base with great testimonials and service. You need to be able to make the parties lit. You need to be more than a Spotify playlist. Then the word will spread and the money will come.
Record everything you do. Record your prep and live gigs. Spread the word. Capture the moments when the crowd are going nuts. It’s the most satisfying thing to have people lose themselves to the music and you can document your work paying off. Start promoting yourself and the parties. It’s amazing practice for when you want to transition to the clubs and warehouse parties. People will start to realise that you can build their house party attendance and vibes even before the event starts.
Mobile DJing and DJing alone takes a lot of passion and hustle. You should not be sitting idle and twiddling your thumbs. Constantly work on something, whether it’s a new mix, new promo and design ideas, and most importantly, improving your product delivery. The work will start paying off when you start getting offers to DJ at so many parties and can start increasing the value and price of your service.
So you may be wondering, why should I even bother start Mobile DJing? I have many DJ friends, a lot of Club DJs and Mobile DJs. Guess who gets more and better opportunities? The mobile DJs. Club DJs may get the cool residencies and shows, but the Mobile DJs can DJ as a full time gig. Mobile DJs have a business where they can build upon. They can create more opportunities for themselves. They generally have more hustle and aren’t afraid of working dirty. Mobile DJs are usually more experienced, versatile and more exciting to watch. They work harder for it.
So what are you waiting for? Start hustling to become a Mobile DJ! Become a Club Ready DJ & check out our gear hire here!